How can companies most effectively create and maintain a successful partner program for decreasing costs and increasing sales? The key is to establish a framework that allows channel executives to focus on the higher value aspects of partner relationships. A new model, the Partner Pyramid, takes a hierarchical approach that automates many of the foundational elements of managing partner programs, allowing channel managers to more effectively focus their attention and resources on activities that help partners drive their businesses forward.
Having a keen understanding of your partner's value proposition - what it is, what it isn't, and why it's important - is the critical first step. And given that manually managing 100 partners equates to 40+ hours of work per week, automation plays a key role in both scalability and the flexibility to devote resources where they are most needed.
To learn more about the Partner Pyramid, join TreeHouse Interactive on Thursday, April 7 at 10amPT for a webinar that outlines the essential building blocks of successful partner programs.
To register visit http://bit.ly/gOX1Ej
TreeHouse Interactive™ (www.treehousei.com) is the technology leader in partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions.
Follow TreeHouse on Twitter at http://ping.fm/21ePZ
For parties interested in treehouse interactive, reseller view, partner relationship management, partner portal, PRM, opportunity management, relyware, channeltivity
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment